The great and powerful bow of the mighty Odysseus was describe as being Palintonos (bent or stretched backwards) and was said to be so powerful that only its rightful owner could string it. In that state of immense resistance lies the very source of the vast power of that mighty bow. In that same way, we are forged by resistance and strengthened through persistence; forever bending while remaining unbreakable. It is in this mythology that the root of this logo  (the symbol of the great bow of the mighty Odysseus) was created to stand as a representation of our undying perseverance in the face of all adversity.